How we compare operators

Our objective is to make commercial relationships, licensing checks and material offer conditions visible. We do not publish fabricated performance metrics or claim that any casino guarantees better outcomes.

1. Licence and domain verification

Before an outbound gambling link is published, we verify the exact destination domain in the UK Gambling Commission public register and record the licence-holder details and verification date. A licence held by another brand in the same portfolio is not treated as evidence for a different domain.

2. Affiliate approval

We require confirmation that the affiliate relationship covers the intended geographic market and traffic source. A casino can be legally licensed yet still prohibit a particular affiliate traffic source in its commercial agreement.

3. Offer and terms checks

Where an operator supplies a promotional offer, significant conditions must be displayed close to the claim. We do not create or extrapolate bonus values, wagering requirements, eligibility criteria or expiry dates.

4. Comparison factors

Once operators are live, comparisons may consider verifiable factors such as product range, payment methods, published withdrawal information, safer-gambling controls, support channels and material terms. Commercial commission is disclosed separately and is not presented as a consumer benefit.

5. No guaranteed ranking outcome

We may receive commission from listed operators. This can affect which commercial partners are available to feature. It does not change the requirement that factual claims are supported and licence information is checked. Sponsored or featured placement will be labelled when used.

6. Review cadence

Licence and offer information is time-sensitive. Each live listing includes a last-verified date. Material changes to a destination, operator, licence status or commercial relationship trigger a re-check before continued promotion.